Favorable economic growth, continued government support to the sector and trends in the industry will encourage the growth of the Peruvian TI market, which is growing 17% annually. The relative immaturity of the Peruvian market with low penetration of solutions in the enterprise market should ensure robust growth in the IT market and attract more foreign investment, including from Brazil.
With 28 million inhabitants, Peru’s economy has experienced significant growth over the past 15 years and attracted foreign investment from countries like Brazil, USA and China. Peru has grown 2,35% in 2014 and, in April this year, the economy returned to growth 4%, a rate that is expected to be maintained throughout the year.
For years, large Brazilian companies exploit the Peruvian market, mainly in the construction and mining industries. Odebrecht, Votorantim and Vale are household names among Peruvians. In 2010, direct investment from Brazil in Peru was $ 1.014 billion, almost the triple of 2008, when it was US $ 492 million. The Peru-Brazil Chamber of Commerce (Capebras) estimated that direct investment from Brazil in Peru could reach $ 32 billion by 2016.
The information technology market in Peru, despite a 67% piracy rate and the use of unlicensed software, recorded sales of $ 160 million in 2014. The average rate of the IT market growth is 17% year and the volume of public and private investment is the highest among neighboring countries like Colombia, Mexico, Argentina and Chile. Today about 7000 people are employed in the Peruvian software industry and there are just over 300 formal businesses, 85% of them small and micro-sized.
For Brazilian entrepreneurs interested in entering the Peruvian IT market, the International Technology Fair, Informática y Comunicaciones (ExpoTIC 2015) can be a gateway. The ExpoTIC 2015, held in November in the Peruvian capital, Lima, is the country’s largest technology event and brings together local and international exhibitors, as well as thousands of visitors. Participate in fairs and international events is one of the methods used by Brazilian companies to identify opportunities in the international market, as shown by the study Internationalization of Brazilian Companies, promoted by SOBEET. Other methods mentioned in the study, employed as the desire to stay in the foreign market and the degree of impairment increases, are: hiring advisory and consulting services; use of commercial agents; interaction with external customers; establishment of own commercial office; buying overseas company.
Source: Estudio de Mercado Servicio Industria del Software em Perú – ProChile