Although only 40% of Brazil’s population is regularly connected to the Internet, Brazilians are already spending $13 Billion a year online. Unemployment is at historic lows at the same time that wages are increasing and credit is widely available. Therefore, domestic demand is rising even as economic growth has been slowing down; GDP grew 7,5% in 2010, only 2,7% in 2011 and is expected to grow less than 3% this year. More than half of Brazil’s 200 million population is considered to be part of the middle class, and this emerging class is spending more and more online.
Brazil’s internet business is taking off. Although only 40% of Brazil’s population is regularly connected to the Internet, Brazilians are already spending $13 Billion a year. Brazil has the second highest number of Facebook users after the United States. image by The Economist
In 2011, the number of legal foreign workers jumped 57% to 1.51 million, according to Brazil’s Justice Ministry. The number of foreign entrepreneurs who are seduced by Brazil’s booming consumer market has also increased exponentially.