Assistive Technology narrow relations between Brazil and Canada.


Assistive technology is a term that still new, used to identify the whole arsenal of services and resources. They contribute to provide or enhance the functional capacity of people with disability and promote independent living and inclusion.

In this sense Humanware, a Canadian company specialized in development and manufacture of products for people with low vision or blindness, has sought partnerships in order to better understand the space of insertion for its products into the Brazilian market. In recent months hired a study by PASELI Consulting, specialized in research and sales to the government. The study aimed to understand how the funds for assistive technologies are managed in the Brazilian Federal Government, through the National Education Development Fund ( FNDE). In this research, the canadian enterprise had access to detailed information, on the various ways to participate in the process of selling to the government and understand, in detail, what are the ways to reach its technology to Brazilian schools. Among the players who stand out in this study, the Specialist Support Centre (CAPE) has a special role in the identification and definition of technologies to be acquired by different public bodies in order to provide a more effective and inclusive education for the disabled.

Humanware like other companies that develope this type of technology, find today in Brazil a very favorable business environment; in terms of public resources, market openness and high demand to expand their business.

Written by: Ludmila Oliveira de Carvalho – Institutional Relations 

We are experts in:

Government Sales

End-to-end solutions, focused on the ICT industry

International Business Development

Sales as a service and initial operation, focused on the aerospace, medical devices, and ICT segments


Representação do Governo de Connecticut no Brasil

Nossas empresas


  • With Paseli, we created in Latin America a pipeline of USD 6 million with 150 qualified leads, with no we need to invest in establishing an office, hiring and training local staff," Mauricio Costa, commercial director of OpenLink in Brazil, global developer of software solutions.

    Maurício Costa

    Commercial director OpenLink in Brazil, global developer of software solutions

  • I am very impressed with the capacity and speed that the consultancy understood our business needs and offered a service proposal in line with our budget.

    Jean Pierre Filion

    Vice president of Global Business XMedius, a leading global provider of enterprise-grade solutions for Secure Document Exchange

  • Paseli volunteered and changed the scope of work and the products that we needed, keeping the quality. All we have received so far exceeded our expectations.

    Nena Lentini

    Director of the CDC Brazil programs CDC Brazil, operating agency of the Department of Health and Human Services of the United States

  • The agenda set up for this visit was impressive. The consultants know the next steps, know what should be taken care of in Brazil and also in Connecticut.

    Jason Giulietti

    Vice president of Business Recruitment Connecticut Economic Resource Center (CERC), the agency that promotes economic development in Connecticut

  • Our intention was to test the market of software factories in São Paulo to learn about companies' needs, so we could concrete our expansion plan. We also wanted to try the model of outsourcing the sales force, thus we chose Paseli to be our sales representative in the region.

    Reno de Brito Pereira

    Director Polisys Computer, recognized software manufacturer in the Midwest

  • My expectation was fully met! The idea was to know the types of support that we would have during the phase of internationalization and business development in Connecticut - and this was very well done during this week of matchmaking organized by Paseli.

    Luiz Tanaka

    Commercial Director Saipher - Air Traffic Control and Management Systems

  • The support given to us by Paseli was very important and the allocated staff was very responsive during all processes.

    José Lima

    Director Sales & Operations Thomson Reuters, multinational with 60,000 employees in more than 100 countries


More news


Subscribe with your mail and get our news