Success story: Hub55 member signs first franchisee in Connecticut



Ney Queiroz spent more than 10 years teaching digital marketing to young professionals. His passion for teaching determined the core of Green Digital, a Brazilian Franchise network of digital marketing agencies, that he co-founded. A key part of Queiroz’s routine is to train new franchisers, making sure they are ready to represent the company and conquer new markets.

Based in Curitiba, Brazil, Green Digital has expanded its operations through the home-office franchise model and has franchisee branches in seven Brazilian states, Colombia, Angola, and in Florida, in the United States. To increase the company’s presence in the USA, Queiroz and Green Digital joined Hub55 and, in less than 2 months of operations, the company closed its first franchisee contract in the state of Connecticut.

Queiroz explains that “the goal is to consolidate the company’s operations in the United States, where it has already served clients from Orlando and Miami. With this step, the company starts to work in a strategic macro-region, which involves Hartford, New York and several other business cities, enabling the accelerated growth in an active market and with great demands of services in the digital marketing field”.

From the furnished office of Hub55, located at the 9th floor of 195 Church building, in down town New Haven, Green Digital and its new and upcoming franchisees have access to administrative support and an extensive networking with associations, government and business development entities. “To take advantage of our relationship with the Brazilian community in Connecticut, we are now planning with Ney Queiroz a training session for community members interested in having their own Green Digital franchise”, said Karina Fensterseifer, marketing manager of Paseli Consulting, the company behind Hub55.

Green Digital Marketing, LLC is a Brazilian network of full-service digital marketing agencies. Provides services of Social Media Management, website development, SEO and online advertising, among others. Based in Curitiba, Brazil, it has expanded its operations through the home-office franchise model. It currently has franchisee branches in seven Brazilian states and is also present in Colombia, Angola, and the United States.

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  • With Paseli, we created in Latin America a pipeline of USD 6 million with 150 qualified leads, with no we need to invest in establishing an office, hiring and training local staff," Mauricio Costa, commercial director of OpenLink in Brazil, global developer of software solutions.

    Maurício Costa

    Commercial director OpenLink in Brazil, global developer of software solutions

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    Jean Pierre Filion

    Vice president of Global Business XMedius, a leading global provider of enterprise-grade solutions for Secure Document Exchange

  • Paseli volunteered and changed the scope of work and the products that we needed, keeping the quality. All we have received so far exceeded our expectations.

    Nena Lentini

    Director of the CDC Brazil programs CDC Brazil, operating agency of the Department of Health and Human Services of the United States

  • The agenda set up for this visit was impressive. The consultants know the next steps, know what should be taken care of in Brazil and also in Connecticut.

    Jason Giulietti

    Vice president of Business Recruitment Connecticut Economic Resource Center (CERC), the agency that promotes economic development in Connecticut

  • Our intention was to test the market of software factories in São Paulo to learn about companies' needs, so we could concrete our expansion plan. We also wanted to try the model of outsourcing the sales force, thus we chose Paseli to be our sales representative in the region.

    Reno de Brito Pereira

    Director Polisys Computer, recognized software manufacturer in the Midwest

  • My expectation was fully met! The idea was to know the types of support that we would have during the phase of internationalization and business development in Connecticut - and this was very well done during this week of matchmaking organized by Paseli.

    Luiz Tanaka

    Commercial Director Saipher - Air Traffic Control and Management Systems

  • The support given to us by Paseli was very important and the allocated staff was very responsive during all processes.

    José Lima

    Director Sales & Operations Thomson Reuters, multinational with 60,000 employees in more than 100 countries


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