Why to Sell to the Brazilian Government and Do Advantageous Business


Many wonder about doing sales to government agencies. Worry about the over bureaucratization of the processes for participation in bids and the risks of “getting stuck in”. Paseli Consulting, a specialist in sales to government, is pleased to highlight below some aspects that demystify these myths and will help you to understand why selling to governments is a great opportunity to grow and stabilize your sales.

1 – Brasil’s government is the “company” that buys more in the country

Last year, the government procurement reached 26 billion dollars mark, moving away unemployment crisis, which is plaguing several European countries in recent years;

Less bureaucracy

The government has been making efforts to reduce bureaucracy at purchasing processes, expanding access to companies ME / EPP and facilitating the mechanisms for participation in bids. Currently, most of the buying processes take place in the electronic trading base, more agile, fast and transparent;

Electronic trading sessions increased the bids

With the advent of computerization and electronic trading sessions, the expansion of opportunities and competition grows every year, increasing the number of suppliers and demanding more skilled and qualified services by the participating companies ;

Long term contracts

The feasibility of extending a contract with the government is very high: once detected a demand it will, most probably, keep existing and the government will keep buying;

Best techiniques have value

In a bid process the government does not always prevail the lowest price, as being also highly estimated best techniques.

Advantages for small companies

Business from ME / EPP type benefit from a differentiated legislation that, in the case of a bid draw, or when its price differs from 10 to 5% of the winning company it is made possible rewriting its proposal and submit a new proposal value under a stipulated time;

Attractive market to foreign companies

With the increasing market involving bids, Brazil becomes a potential country for foreign investors.

We are experts in:

Government Sales

End-to-end solutions, focused on the ICT industry

International Business Development

Sales as a service and initial operation, focused on the aerospace, medical devices, and ICT segments


Representação do Governo de Connecticut no Brasil


  • With Paseli, we created in Latin America a pipeline of USD 6 million with 150 qualified leads, with no we need to invest in establishing an office, hiring and training local staff," Mauricio Costa, commercial director of OpenLink in Brazil, global developer of software solutions.

    Maurício Costa

    Commercial director OpenLink in Brazil, global developer of software solutions

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    Jean Pierre Filion

    Vice president of Global Business XMedius, a leading global provider of enterprise-grade solutions for Secure Document Exchange

  • Paseli volunteered and changed the scope of work and the products that we needed, keeping the quality. All we have received so far exceeded our expectations.

    Nena Lentini

    Director of the CDC Brazil programs CDC Brazil, operating agency of the Department of Health and Human Services of the United States

  • The agenda set up for this visit was impressive. The consultants know the next steps, know what should be taken care of in Brazil and also in Connecticut.

    Jason Giulietti

    Vice president of Business Recruitment Connecticut Economic Resource Center (CERC), the agency that promotes economic development in Connecticut

  • Our intention was to test the market of software factories in São Paulo to learn about companies' needs, so we could concrete our expansion plan. We also wanted to try the model of outsourcing the sales force, thus we chose Paseli to be our sales representative in the region.

    Reno de Brito Pereira

    Director Polisys Computer, recognized software manufacturer in the Midwest

  • My expectation was fully met! The idea was to know the types of support that we would have during the phase of internationalization and business development in Connecticut - and this was very well done during this week of matchmaking organized by Paseli.

    Luiz Tanaka

    Commercial Director Saipher - Air Traffic Control and Management Systems

  • The support given to us by Paseli was very important and the allocated staff was very responsive during all processes.

    José Lima

    Director Sales & Operations Thomson Reuters, multinational with 60,000 employees in more than 100 countries


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