Brazil is the 7th country in the global ranking of Internet use


More than half of Brazilians are already connected to the internet

According to the Brazilian Institute of Geography and Statistics (IBGE) , Brazil won 2.5 million Internet users (2.9%) between 2012 and 2013, totaling approximately 86.7 million internet users aged greater the 10 , and most users are female (51.9 % of total) . The growth rate, however, is the lowest recorded by the National Research by Household Sample (PNAD): between 2011 and 2012 , it was 6.9 % ; between 2009 and 2011 , 14.8 % ; and from 2008 to 2009 , 21.6 %.

Check out other interesting data:


  • There was growth of 8.8% in the use of computers in households;
  • Youth under 30 years use an average of between 3 and 5 hours per day;
  • 76 % of people have a cell phone, which means 154 million devices around the country;
  • Among the cell used in Brazil, 20 % – or 41 million – are smartphones;
  • Among the smartphones used by Brazilians, 55 % use Android, 32 % use the Apple operating system (iOS);
  • 37 % use social media and, of these, 71% are active: higher than the Latin American average (67% ) and overall ( 64%).75 % of users use multiple screens (mobile , TV, tablet) simultaneously for 52 minutes a day on average.
  • The internet should receive 18 % of all advertising dollars in Brazil by 2018: the sector grew 120% (yes, ONE HUNDRED TWENTY percent) in 2014.

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Representação do Governo de Connecticut no Brasil


  • With Paseli, we created in Latin America a pipeline of USD 6 million with 150 qualified leads, with no we need to invest in establishing an office, hiring and training local staff," Mauricio Costa, commercial director of OpenLink in Brazil, global developer of software solutions.

    Maurício Costa

    Commercial director OpenLink in Brazil, global developer of software solutions

  • I am very impressed with the capacity and speed that the consultancy understood our business needs and offered a service proposal in line with our budget.

    Jean Pierre Filion

    Vice president of Global Business XMedius, a leading global provider of enterprise-grade solutions for Secure Document Exchange

  • Paseli volunteered and changed the scope of work and the products that we needed, keeping the quality. All we have received so far exceeded our expectations.

    Nena Lentini

    Director of the CDC Brazil programs CDC Brazil, operating agency of the Department of Health and Human Services of the United States

  • The agenda set up for this visit was impressive. The consultants know the next steps, know what should be taken care of in Brazil and also in Connecticut.

    Jason Giulietti

    Vice president of Business Recruitment Connecticut Economic Resource Center (CERC), the agency that promotes economic development in Connecticut

  • Our intention was to test the market of software factories in São Paulo to learn about companies' needs, so we could concrete our expansion plan. We also wanted to try the model of outsourcing the sales force, thus we chose Paseli to be our sales representative in the region.

    Reno de Brito Pereira

    Director Polisys Computer, recognized software manufacturer in the Midwest

  • My expectation was fully met! The idea was to know the types of support that we would have during the phase of internationalization and business development in Connecticut - and this was very well done during this week of matchmaking organized by Paseli.

    Luiz Tanaka

    Commercial Director Saipher - Air Traffic Control and Management Systems

  • The support given to us by Paseli was very important and the allocated staff was very responsive during all processes.

    José Lima

    Director Sales & Operations Thomson Reuters, multinational with 60,000 employees in more than 100 countries


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