Smartphones and Tablets market should reach USD 5.7 billion in 2015


PCs, tablets, mobile phones and printers are expected to total $ 19.1 billion

Brazilian economy´s shrinking, the elections, the World Cup held in the country, Petrobras scandal´s:  none of this affects the smartphone market in Brazil, which continues to grow. This is the conclusion IDC Mobile Phone Tracker Q3 study by IDC Brazil. According to the survey, 15.1 million smartphones were sold between July and September 2014, which means an increase of 11% compared to the second quarter and 49% compared with the same period last year. In the period were also sold 4.7 million feature phones. In early 2011, the average ticket of the devices was R$ 900. In the second quarter of 2014 fell to R$700 and, between July and September 2014, the average price was R$590. Another important comparison brought by the consultancy refers to the increase in the number of manufacturers in the market “In just four years , nearly quadrupled that number – rose from 55 in 2010 to 194 in 2014”.

Operating systems: 91% of devices sold between July and September 2014 had Android operating system. The novelty of the period was Windows Phone, which surpassed iOS after two quarters at second place in the rank, signaling that the year should end with Android first in market share, iOS and Windows Phone technically tied.

Large screens invade market: The trend of large screens remains high. In 2011, 93 % of the market was composed of devices with screen below 4 inches and in 2014, it is projected that smartphone market end the year with more than 63% screens over 4 inches sold. Regarding phablets – above 5 inch devices – IDC believes that by the end of 2016, 50 % of the world market will be composed by phablets. In Brazil, this rate should be achieved by 2018, and in 2013, the devices with screen above 5 inches accounted for about 7 % of the market and this year should already represent 15 % of all smartphones. Revenue and online retail purchase grew more than 600 % compared to 2013. For the full year 2014, IDC estimates sales of 55 million smart phones.

Tablets market

Data released by IDC Brazil consultancy show that tablet sales in Brazil surpassed more than 2.3 million units in the third quarter of 2014. This corresponds to a growth of 18.1% in the comparative with last year´s industry. From July to September, 2014 were sold 2,308 units. According to the same consultancy, 95% of tablets sold in this period have Android system, 88 % with screens up to 8 inches and 78% were costing up to R$ 500 and 51% of equipment costing less than R$ 300. By the end of the year, market expected a growth of 17 % for the sector. This represents would 10 million tablets sold. As for 2015, the high expectations for the sector is 10 %, according to IDC. 

Perspectives for 2015

All research indicates that the Brazilian ICT market will continue to grow. Companies reached a high delivery level considering national companies of services and software area. A main concern to the country is the lack of skilled labor force, which demands more technical education programs and, currently, international skilled labor hiring. To represent growth rates expected, spending on software, should reach US $ 5.7 billion in 2015, a 3.7% uplift.  Finally, spending on devices (PCs, tablets, mobile phones and printers) are expected to total $ 19.1 billion, a 1% growth compared to 2014.


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